Top Instagram Marketing Tips for Your Blog and Business

Top Instagram Marketing Tips for Your Blog and Business

Marketers first saw Instagram in 2013, when it was still open for advertising. It would be a lie to say that Instagram has seen a lot of changes since 2013. Instagram is today one of the most popular platforms for marketers. I can assure you that almost 70% of all brands have invested heavily in marketing campaigns via IG this past year. It’s time to discover more about Instagram marketing. There’s a lot of benefits to buy Instagram followers from Malaysia but organic ways still exists. What better place to begin than with the best Instagram marketing tips?

Every business should use Instagram to market their products and services.

According to Statista the Instagram user base is 1 billion as of this summer. More than 80% of these users use the platform to find information about new products and services. 11% users from the United States prefer IG to shop products, and more than 60% of users say they are interested in brands and what they offer through Instagram Stories. What does this mean for your company? It means that you cannot ignore the potential opportunities offered by Instagram if you are able to find your target audience. Finding target audience by getting likes is easier and everyone is doing it, why you don’t?

1. Increasing brand awareness

This platform gives marketers the opportunity to start a new business. People will follow you online and offline if you offer something truly unique, high-quality products. You can showcase your brand and show the world by creating great visual content.

2. Communication with customers

It’s easy to stay on top of your TA’s needs with Instagram. You can see their feeds and match your content to their interests. You can engage your TA through Instagram by asking questions, giving feedback and engaging them in conversation.

3. Sales improvement.

If your followers feel connected to your brand and trust you, they will be more loyal. This will result in them buying your products again and again, and consequently, a rise in sales.

4. Extend your TA.

Collaboration with influencers opens new doors for reaching new audiences. They are your brand advocates. They give your brand the best reputation boost by recommending your products to their followers.


5. Generate leads.

The easiest and cheapest way to get leads is through Instagram lead ads. Based on how they use the platform, the algorithm only shows those to users who are most interested in what you offer. Now that you know that your IG account can be a powerful channel for brand promotion, I’m going to share some tips and tricks on how you can use it for marketing.

1. Your goals should be defined

This is about creating a business profile on any social media platform. Consider why you are doing this. Consider the numbers that you want to reach.

These are the key performance indicators (KPIs) for Instagram:

  • Number of followers
  • Number of comments and likes;
  • Number of mentions
  • A number of leads (people who are interested in purchasing your product).
  • Number of attracted customers

While you may be chasing followers and likes on social media, remember that your business first needs sales. All other things are just means to an end. You need to evaluate your Instagram marketing strategy’s effectiveness on a regular basis. Don’t be afraid to modify your Instagram marketing strategy if it isn’t delivering the results you expected. It is important to realize that Instagram marketing is not the best option for every business..

2. Know your target audience

It is important to identify your customers and the users that you wish to interact with through the platform. Do they exist? You need a customer profile. These questions will help you to outline your customer profile.

  • How do your customers rate their sex, age and social status?
  • What are the values of your TA?
  • What exactly is it that customers find most interesting about Instagram?
  • What type of content does this person post?
  • What are they looking for?

This customer profile is important for several reasons. First, get a sense of what content they like. This is how you find targeted followers.

3. Make a content strategy

You need to have a plan for how you will market your product on Instagram. You will not see any payoff if you post content randomly and don’t have a system in place. It won’t work. At least one month in advance, create a detailed plan with at least two to three posts per day. This doesn’t necessarily mean you need to have all visual content prepared in advance. You must be aware of what your posts are about and the type of content that you will need.

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4. Personalize your IG profile

After the planning stage is complete, you can get to work and build your brand’s profile. Your username is the first thing to consider. It’s the name that everyone sees on your profile. Therefore, it is better to use your brand name. Select the right profile picture. Keep in mind that it should not be larger than a standard image and fit in a rectangular frame. Use your logo, but make sure it is sharp, clear, and pleasant to look at. Next, create a bio. Next, create a bio. Include your contact information (phone number, email address, and link to your website

5. Attract targeted followers

Nobody likes to see the number zero in their Followers section. It’s easy to get discouraged and even consider buying fake followers. The truth is that everyone must start somewhere, and it takes hard work to build your online presence. Fake followers are useless. They don’t buy from you and they don’t even show an interest in your products. The platform does not allow accounts that have an unauthentic following. They are removed from the platform on a regular basis.


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